What is Viator?

Viator, a TripAdvisor company, is an online marketplace of nearly 400,000 tours, activities and attractions around the world, and is the undisputed leader in the industry. The products you list on Viator are automatically distributed and sold on Viator’s extensive partner network, consisting of more than 3,500 entities. Because of this, your products may also appear on partner sites such as TripAdvisor, as well as be advertised in airlines, hotels, travel publications, and more. A single listing on Viator thus helps you reach millions of travellers globally.

User-Friendly Interface

As a seller, you will find that Viator’s interface is very user-friendly, and it is easy to set up your existing inventory system. Using Viator, you will notice a considerable increase in the number of bookings you receive. You can easily fill-up last minute slots, and even off-season ones. You can set your own pricing, availability, and itineraries. Help customers get a better idea of your product and services by providing business information like address, hours of operation, a brief “About” section, and by uploading relevant photos. The platform also provides you with booking reports and customer demographics to help you better optimize your listing. You can also easily view and engage with reviews that customers have left on your product.

How You Can Benefit From Selling On Viator

Viator works with over 175,000 travel agents and has a network of suppliers from around the world, offering greater visibility and reach among millions of customers. On their platform for travel agents, suppliers with real-time bookability stand a chance to gain a lot more bookings than ever before due to the sheer volume of visitors Viator is able to attract to their site.

With your business listed on Viator, you are essentially tapping into the global market. Your products will be available in 28 languages, and you will be able to take bookings in 14 supported currencies. With Viator, your reach increases significantly. Each month, more than 490 million people flock to TripAdvisor and associated websites to plan their travel and make their bookings. Access to such an expansive consumer base will obviously work in your favor and give your business an incredible boost.

How to Sell With Viator

Selling with Viator is a simple process, as highlighted on


  1. Create your TripAdvisor listing

Enter your details to create a new listing-or find your existing one. Easily manage your reviews to build trust with travelers and grow your sales.


  1. Build products at your own pace

Use the Management Center to create products, adding photos, pricing, availability and more. Save as you go along and publish when you’re ready.


  1. Start earning and stay in control

You decide exactly how much you want to earn from each booking and manage your business on your own terms. Simple, hassle-free and flexible.

Viator’s Outreach

Viator is the only platform that directly supplies TripAdvisor with bookable tours and activities. TripAdvisor visitors can find offers, check availability, and make purchases without being redirected to Viator’s website.

Viator ranks highly for many relevant search queries, owing to the fact that it is an important entity in the online ‘tours and activities’ industry. The platform’s reputation and the fact they’ve been in business since 1995 ensure a steady influx of organic traffic. That’s boosted further with both TripAdvisor and Viator’s user-generated content in the form of reviews and recommendations. Where search engine authority is not enough, Viator has the cash to boost your offers with targeted ad campaigns. The platform makes use of Google, Bing, Yahoo, and Facebook as advertising partners, among others. So, if you’re not keen on creating and running your own ad campaigns, Viator can take good care of that for you.

Viator is the best place for new operators and established companies alike to sell their products online and be found by travelers worldwide—whether you’re just starting your tour business and want to establish a strong reputation, or you’re looking to boost sales and enter new markets.


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